Listen to Mike Rupprecht of Earth-Be-Glad Farm describe how decades of refining grazing techniques and grass-fed genetics has resulted in a high-quality beef product which they sell direct as quarters/halves/wholes, cuts at the farmers market, and through local retail. The Rupprechts care about healthy soil, food, and people and their marketing approach reflects that every step of the way.
Produced by Land Stewardship Project and Kobi Dansingburg Creative Services